How often do you get to meet celebrity authors? In June of 2015, I traveled to Las Vegas to watch my friend and client David Long receive an award for his book Built To Lead, which had just hit the Wall Street Journal’s Best-Sellers List. It was there I had the privilege of meeting the event’s keynote speaker, New York Times bestselling author Steve Alten.

Most authors I had been exposed to up to that point did other things to advance their careers, things such as speaking, coaching, acting, or whatever their given profession was.

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