What Entrepreneurs Can Learn from a Bestselling Writer About Creating Compelling Content

Entrepreneurs are increasingly embracing ‘content marketing’ — seeking leads by creating blog posts, videos, podcasts, e-books, white papers and more. But in a world where 500 million tweets are sent each day, it’s challenging to attract customers’ attention. That’s why business professionals may want to take a few lessons from Steve Alten, who has published 16 books (15 thrillers and a comedy), has cracked the New York Times bestseller list four times and has sold millions of copies of his books. Alten’s giant shark thriller MEG is even being made into a major motion picture by Warner Bros.

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